Objective: Design, review and produce the in store and online integrated marketing communications program for Star Wars™, The Force Awakens.
Strategy & Results: In-market experience from Force Friday (9/4/2015) to end of the year. All works copyright & ™ Lucasfilm. Ltd. Sears merchandising organization special buy of 2015 Star Wars licensed merchandise in support of "Star Wars: The Force Awakens", program generated over $28M incremental revenue.
This marketing program was an integrated omnichannel marketing initiative across Sears.